Congratulations! Just to spark some conversation, what was your biggest hurdle getting to this point and how did you guys overcome it?

(Also love to see a company tackling innovation in real estate.)

Figuring out the business model was tough. We started off with a freemium model and pricing that was a hunch. Now we're doing 30 day free trials and it's much easier to spend time on the right kind of customers.

Congrats! Was it a convertible round? Series B convertible is unheard of.. Curious to know the reasoning! How are you planning to compete with switch.co?