As I understand it, Verizon customers are requesting data from Netflix and Level3 has to carry that data from Netflix to the edge of the Verizon network. Verizon has got a profit from their customers so I would say that in any case VZ are the ones who should pay L3 to bring the traffic to their edge.

Or, you know, stop the bullshit and keep the Interwebz working as they've been for decades.