• Highlighting (usually, a great headline/share title);
• The audience;
• Content form;
• The KPI. Conversions or comments? Visits or shares? Etc.
• The content itself;
• Incentivizing distribution.
If you say that good content is "not what most people share or reply to" then what KPI (Key performance indicator) are you measuring by?
For example, with a good influencer strategy, shares can be more important than outright clicks/visits, because getting your work to spread results in more clicks/visits down the line.
• Highlighting (usually, a great headline/share title);
• The audience;
• Content form;
• The KPI. Conversions or comments? Visits or shares? Etc.
• The content itself;
• Incentivizing distribution.
If you say that good content is "not what most people share or reply to" then what KPI (Key performance indicator) are you measuring by?
For example, with a good influencer strategy, shares can be more important than outright clicks/visits, because getting your work to spread results in more clicks/visits down the line.