I used to work for a company that got Tech Crunched every few weeks. We had lots of money in funding, but had practically zero traction. And our 'app' was pretty much smoke and mirrors. There were a handful of competitors that I felt had a much better product, yet we were the ones who always had articles on TC... Makes you wonder. I don't work for that company any more, but when I did, I suspected that our CEO was paying TC to promote us, or something of that nature.