Not always, sometimes they like to role-play as fallen angels from fantasy books (see Palantir.) (Edit: upon review, the metaphor is strained because Sauron didn’t create the palantíri… he did control them later, and there is deeper metaphor that they are unreliable.)
Right, you don't just "good person" yourself into billions of dollars. There will always be a trail of people screwed over, or taken advantage of along the way. Or you can go the more modern way and externalize all the negative impacts of your business (e.g. scooter rental companies).