It's not greater profits but lower costs (and prices) that matter here.
reply
I'm all in favour of lowering barriers to entry, too. We need more competition.
Be that from startups, from foreign companies (like from China), or from companies in other sectors branching out (eg Walmart letting you open bank accounts).
Would you rather sell one widget for $1000 or 1000 widgets for $10? Does the answer depend on costs?
It's not greater profits but lower costs (and prices) that matter here.