I genuinely thought that Farage would finally fuck off after brexit happened. I hadn't really figured that he's in it for the attention rather than the politics
UKIP was dead when BoJo was in power. But of course, the Tories under May, BoJo and Sunak amped up immigration to record levels, so now there's a stronger case for Farage to contest. While UKIP was largely about Euroscepticism, Reform has openly racist undertones in their pitch to voters.