I mean, audiophiles will gaslight themselves into believing and hearing what they want to hear. There are some areas where ok, maybe there is some difference to the sound, unlikely as it is, but once you start getting into "audio optimized SSDs" and "audio optimized ethernet switches" then it's all a 100% scam(and yet audiophile forums are full of people swearing that they can hear a difference in their audio tracks saved to an SSD that had a few extra capacitors added). So I'm not surprised that there are companies making money off that belief into what is effectively magic.
Audiophiles are ridiculous, frankly. I'm on the ATC group on Facebook. ATC make pro speakers used in many top studios, but they also make home 'audiophile' speakers. The speakers are amazing, but I often see them talking utter nonsense about how X sounds great or whatever, when they have pictures of their setup in an untreated room. Like they could even tell if the speakers are good in a room like that. They're hearing the room.
Audiophiles are like astrologers, it's all in the wind with them. But they shouldn't be confused with people into pro-audio for music or film production. The name of the game is to get the best sounding room you can, so that it's easier to make your art, there is a motivation to get it right and not be hoodwinked by the things you state.
Not that pro-studio people don't have their blind-spots too (especially around things like cabling), but they're not the same.
