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Apex of the Internet? No. Apex of engagement? Yes. The youth (kids, teens, young adults) essentially rule Internet trends.

The videos are great for those low on attention span, vain, endless time to scroll, low barrier to entry, etc.



> The videos are great for those low on attention span

I have kind of an opposite experience because I can open a long video and just do not care about it while doing my own business. But I can not not to pay attention while watching some short videos because in few seconds my computer will stop talking and I need to invest some attention into it for loading the next video.




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