That is just sad. Both of those were staples of childhood...
td;lr - Both kraft & heinz were slammed together by a company that bought them both out and then forced them to cut a ton of costs. As it turns out, you can't just cut costs and expect to grow and prosper as the market changes around you.
PS - in the article they mention they took away the free office snacks. Taking away perks like that is always a sign that you should head for the exits...