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> Amazon employee working in Physical Consumer (not AWS)

You too? I'm in AFT. I posted the original "whatever the customer is willing to pay" comment. Mostly just offhand and yeah there's a lot of nuance to it.

I don't mean that anyone should want to individually gouge each customer, but when running a business one should pick a price whereby the total long term profit is maximized.

Your pricing determines the number of customers. Your pricing also determines the profit on each customer. But choosing your pricing strategy correctly, you should have some people who won't buy your product.



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