It's not indicting people (except those directly responsible and those officially accountable); it's indicting an organization. It's what you should do; a corporation responds only to things that impacts its profits; complaining, if it leads to less people giving them money, is a correct way of sending a market signal. That's how capitalism is supposed to work.
Show me an organization of > 100 people where one person has not behaved badly. This isn't a very useful signal if literally every organization of any appreciable size is going to be punished.
Organizations are responsible for policing themselves. The only incentive they have for that is that the damage caused by "bad apple" may impact their bottom line. Per a book on risk management I'm currently reading, this actually is (or should be) accounted for in risk evaluation! So if we voluntarily refrain from punishing organizations for misbehavior of their people, we're severing the only feedback loop that keeps them from rotting completely.
I'm not saying no organization should be punished for the bad acts of members. I'm saying that one needs to consider the scale of the bad acts before pushing for punishment of an organization. Because there is always an opportunity cost, and you can't punish every organization that has someone who behaves badly(because that is every organization), so you need to pick and choose which ones are the worst offenders. And, personally, I don't think using a stock photo to show off the blur feature, instead of a photo directly from the phone camera, is worthy of punishing Samsung.
You can perceive the magnitude of it differently, that's fair. For me, it is a big issue, because Samsung made a bald-faced lie. This was no mistake, someone out there decided to lie to customers. For me, that's serious. Important enough that I'm that much less likely to buy a Samsung phone on the next iteration.
(But then again, I can't honestly exclude the possibility of buying a Samsung given the overall shitty state of Android smartphones. It's hard to find one that doesn't cause daily frustrations, and between various brands tried by me, my wife, family and friends, Samsung phones were so far the only ones that consistently didn't disappoint. So at this point I'm noting this incident as a bad mark on the brand, and I'll be reevaluating pros and cons when the time comes to buy a new phone.)
