Sorry. But no, just buying the phone is not enough for Apple!
If somebody would buy a iPhone and then rarely/never use it, then they would never or only in very long cycles buy a new iPhone...people also talk less about things they rarely use and it would therefore hurt brand awareness...and if you believe that Apples singular motivation to exist is to make more profit then that’s not a good thing!
Armchair commenters like to focus on how making profit is a company’s singular purpose and motivation...the bigger the company (Apple, Google, etc) the more kitties they are willing to poison to do so...but that’s absurd!
Making a lot of money is the ‘outcome’ of providing something people want...and the companies who do this successfully are simply the ones that focus on metrics that measure how much use users get out of their products...it’s that simple...and I would imagine that anyone who ever worked at a successful company would be able to attest that.
I have never ever in my career sat in a team meeting in a successful company where somebody suggested doing something because it would make us more money...that kind of thinking is shortsighted...I can see how it could work temporarily but it’s not a way to build a mission driven company like the ones at hand!
I am all for being critical...but we need to stop being cynical about everything...that doesn’t lead to any place worth going!
Try this: At first assume good intent and then think about why a company build their product the way they did...and then do the same but assume bad intent. Always almost will you notice that if the company was truly ill intended they would have driven it way farther.
It most certainly does...it does for most if not all kind of products.
One example I have at hand is for mobile apps...not the best one in this context but here we go: Most users forget about a app if they haven’t used it in 7 days!
It’s not like they forget to use it, or forget they had it...they forget that it exits!
I'm not sure that phones fit into this paradigm very well. First, having a phone is almost a necessity. Note that I did not say smartphone, but having a device that receives calls and texts is something that nearly every functioning adult will have.
Secondly, many people treat their phone more as a lease than an outright purchase. Carriers provide a ton of options to upgrade your phone regularly that could easily cause low-use users to habitually upgrade every 2 years or so.
Lastly, Apple phones in particular seem to be seen as a luxury. Luxury sales aren't necessarily tied to frequency of use. For example, I have a set of name brand golf clubs that I touch maybe 5 times a summer.
I am definitely not saying that you are wrong, but there are a lot of compounding factors to this. Phones are a fairly unique market.
If somebody would buy a iPhone and then rarely/never use it, then they would never or only in very long cycles buy a new iPhone...people also talk less about things they rarely use and it would therefore hurt brand awareness...and if you believe that Apples singular motivation to exist is to make more profit then that’s not a good thing!
Armchair commenters like to focus on how making profit is a company’s singular purpose and motivation...the bigger the company (Apple, Google, etc) the more kitties they are willing to poison to do so...but that’s absurd!
Making a lot of money is the ‘outcome’ of providing something people want...and the companies who do this successfully are simply the ones that focus on metrics that measure how much use users get out of their products...it’s that simple...and I would imagine that anyone who ever worked at a successful company would be able to attest that.
I have never ever in my career sat in a team meeting in a successful company where somebody suggested doing something because it would make us more money...that kind of thinking is shortsighted...I can see how it could work temporarily but it’s not a way to build a mission driven company like the ones at hand!
I am all for being critical...but we need to stop being cynical about everything...that doesn’t lead to any place worth going!
Try this: At first assume good intent and then think about why a company build their product the way they did...and then do the same but assume bad intent. Always almost will you notice that if the company was truly ill intended they would have driven it way farther.