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Even if you believe Kahneman (I happen to), the $60k number is probably illusory for most Americans, since location is important. In NYC, perhaps the number is $95k; in rural Arkansas, perhaps it's $25k.

I'd love to see data on how the specific "ideal" income level varies by location.



For what is worth, the average yearly income for salarymen in Tokyo is about 6 million yen (~=U$65k).

http://nensyu-labo.com/ken_tokyo.htm (In Japanese)

I think NYC's cost of living is not that much higher than Tokyo's. However, as many pointed out in this thread, people care a lot about their income relative to their neighbors. So it's plausible that New Yorkers would require a much higher income to be content, compared to Tokyoites.




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